Overview
Fruitomans is one of Kerala's most loved food brands, with a presence across South India and overseas markets since 1957. From its pineapple-canning roots in Vazhakulam, the company has grown into a full FMCG house — jams, marmalades, fruit beverages, condiments, oils, vinegar, canned products, savouries and confectionery. Phitany built a warm, appetite-led website that carries a 66-year legacy and a 250+ product range with equal ease.
Challenge
With 250+ SKUs across more than a dozen categories, Fruitomans needed a site that let shoppers, chefs and distributors browse a large catalogue without feeling overwhelmed — while still telling a heritage story that began in 1957.
The brand also wanted to showcase its manufacturing quality, certifications and recipes to build trust with both households and HORECA buyers, all within a tight three-week window.
Proposed Solution
We built a Laravel-powered platform with a clean category architecture — jams, beverages, condiments, oils, canned products, masalas, breakfast cereals, noodles and more — so any product is a couple of taps away. Each item has its own detail page with rich, appetising copy.
Around the catalogue we layered the brand story, an "Art of Processing" section, a recipes hub, a blog, customer testimonials and a certifications showcase — all editable in-house. The result feels less like a brochure and more like a living food brand.
Implementation
In three weeks we delivered the full site:
250+ SKU catalogue across 14 categories,featured-product modules, process storytelling, recipes, blog, chef and customer testimonials, and a certifications wall. Brand facts — 65+ years of legacy, 250+ SKUs, 5000+ stores, 300+ distributors — are surfaced to reinforce scale and trust at a glance.
Outcome
Fruitomans now has a digital home as wholesome as its products. Customers explore the full range with ease, HORECA and distributor audiences see the brand's depth and reach, and the team adds new products and recipes themselves.
The platform extends a 66-year "taste of nature" legacy to Indian and overseas markets, ready to scale as the catalogue grows.
01DESKTOP
02CATALOGUE
03MOBILE VIEW
Technologies
Tools & platforms used to build this project
Laravel is a modern PHP framework designed for building secure, scalable, and high-performance web applications.
MySQL is a popular open-source relational database management system used to store, manage, and retrieve structured data efficiently for web and enterprise applications.
Solutions
Solution areas applied to this project
We design and build fast, secure web platforms and applications that scale with your business — from corporate sites to full e-commerce systems.
"Our range is huge and our story goes back decades — Phitany captured both. The site finally feels as fresh and trustworthy as our products."
