EMC Hospital

HealthcareWebsite DevelopmentLaravel
Anna Kitex Group
IndustryHealthcare
Timeline1 Month
ServicesWebsite Development·Digital Growth
TechnologiesLaravel·MySQL

Forty years of care, now a click away.

Overview

Ernakulam Medical Centre (EMC) is one of Kochi's most trusted multispeciality hospitals, caring for patients since 1985. Phitany rebuilt their digital presence into a fast, patient-first platform that mirrors the hospital's scale — 30+ specialities, nine Centres of Excellence and a 24x7 emergency network — while making it effortless for any patient to find a doctor and book a consultation.

Challenge

EMC's reputation was built over four decades, but its previous website didn't reflect that depth. Patients struggled to navigate dozens of departments, locate the right consultant, or book an appointment without calling the front desk.

The hospital also needed to serve a growing base of international patients and surface its accreditations and legacy clearly — all within a tight one-month delivery window.

Proposed Solution

We designed a structured, search-first experience on Laravel, with a department-and-doctor architecture that scales as EMC grows. A built-in appointment booking system lets patients select a department, choose a consultant, and confirm a date and time in a few taps.

Doctor profiles, departments, packages and news are all managed from a single admin panel, so the EMC team keeps content current without developer support. The growing international patient base was given its own dedicated International Desk landing page and journey.

Implementation

Within the one-month timeline we delivered the full website: a searchable doctor directory with "Request Consultation," 30+ department pages, nine Centre-of-Excellence sections, health packages, insurance partners, blog and news modules, careers, and a testimonials system — all powered by an editable backend. NABH, MBFHI and the IMA Age-Friendly Healthcare accreditations were given prominent placement to reinforce trust at first glance.

Outcome

EMC now has a digital front door that matches its clinical reputation. Patients self-serve appointments around the clock, the team manages doctors and content in-house, and the new International Desk gives overseas patients a clear path to care.

The launch of the EMC International Desk website marked the next step in extending a 40-year legacy to a global audience.

Technologies

Laravel

Laravel is a modern PHP framework designed for building secure, scalable, and high-performance web applications.

MySQL

MySQL is a popular open-source relational database management system used to store, manage, and retrieve structured data efficiently for web and enterprise applications.

35%Increase in online appointment bookings
42%Growth in organic website traffic
20%Increase in organic enquiries
60+Doctor profiles optimised
30+Speciality pages developed & optimised
30+Page Layouts — Designed & developed
35+Key Features — Designed & implemented
15+Dynamic Modules — Built for flexible content management
5+Third-Party Integrations — Integrated with external services
12+Months Support — Maintenance checkpoints covered under annual AMC

Solutions

Digital Engineering & Web Platforms

We design and build fast, secure web platforms and applications that scale with your business — from corporate sites to full e-commerce systems.

"Phitany understood the scale of what EMC does and built a website that finally reflects it. Our patients book with ease, and our team updates everything ourselves."

Get in
touch

Have a project in mind? Reach out to us, and we’ll discuss the best possible way to move forward.

A few brands who’ve put their trust in us — we believe you could be next.

By submitting, you agree to our Terms and Privacy Policy.