Overview
The Anna Kitex Group is one of Kerala's most renowned business houses, with a journey that began in 1968 with its flagship, Anna Aluminium. Over five decades it has grown into a multi-sector group spanning cookware, textiles, food products, garments and roofing. Phitany built a unifying digital home that brings every brand under one umbrella while giving each its own identity.
Challenge
A group with a dozen brands — Anna Aluminium, Kitex, Saras, Chakson, Roofguard, Scoobee and more — across very different industries is hard to present coherently. A single corporate site risked burying individual brands; fully separate sites risked losing the shared group heritage.
Anna needed a structure that told one unified group story while letting each brand stand confidently on its own.
• Multiple industries under one parent group
• Different audiences for each brand
• Need for unified corporate identity
• Scalable structure for future expansion
Proposed Solution
We designed an "umbrella" architecture: a flagship group website that anchors the legacy, founder story, milestones, CSR and Go Green initiatives — with dedicated landing pages and sub-sites for each major brand, linked seamlessly from the parent.
Anna Aluminium, Kitex and Saras each get their own visual identity and product storytelling, while the group site ties the family together and routes distributors, careers and media enquiries to the right place. The Kitex Lifestyle online store connects directly for shoppers.
Implementation
The group site presents business sectors, a full brand directory, awards & approvals, milestones and print/image/video galleries — with clear pathways into each brand's own landing page and the Kitex Lifestyle store. Founder Late Sri. M.C. Jacob's legacy and the group's 50-year journey are given pride of place across the experience.
Outcome
Anna Kitex now has a cohesive digital ecosystem — one umbrella, many brands. Customers, distributors and partners move from the group story into any individual brand without friction, and new brands slot into the same structure as the group expands.
01DESKTOP
02CATALOGUE
03MOBILE VIEW
Technologies
Tools & platforms used to build this project
A lightweight PHP framework designed for developing fast, secure, and scalable web applications.
MySQL is a popular open-source relational database management system used to store, manage, and retrieve structured data efficiently for web and enterprise applications.
Solutions
Solution areas applied to this project
We design and build fast, secure web platforms and applications that scale with your business — from corporate sites to full e-commerce systems.
"Phitany found a way to put our whole group under one roof online without losing what makes each brand special. It finally feels like one family."
